Brave New Real Estate

Rethinking Luxury

Episode Summary

This episode explores our changing ideas around luxury and what this shift means for real estate. Instead of high-end, designer goods for individual ownership and status, new luxury values— community, quality of life, and interest in Wellness could reshape our dwellings, developments, and cities in the future. We’ll look at recent reports and data surrounding Wellness in architecture and how the pandemic offers an opportunity to elevate luxury for everyone—from the lowest to the highest-income renters and buyers.

Episode Notes

01:06 Defining “new luxury” 

03:15 Coldwell Banker’s report on the “New Affluent Trailblazers”

04:26 The Wellness trend and real estate

08:20 Rethinking luxury for the other 99%

09:35 New luxury innovations in low- and middle-income housing

12:04 What new luxury means for the broader real estate industry

Coldwell Banker Luxury Report

WELL Building Standard

Knight Frank 2020 Wealth Report 


Common Co-Living