This episode features an interview with Sophie & Frank Christensen Egelund, respective co-owner and president of Vipp, the 82-year-old Danish design brand. From its 1939 origins, with the iconic pedal bin, Vipp has evolved into a lifestyle design company, complete with modular kitchens, furniture, and a series of immersive hotels and experiences. We discuss the company's origins, how its design ethos guides its product design and a philosophy for living. What the opportunities are in applying these principles to a US market, and how they are building out their company to extend to new immersive and experience-based projects.
00:01:34 Vipp Origins & Success
00:05:23 Design Ethos & Guiding Principles
00:12:08 Post Pandemic Shifts & Changes
00:14:30 From Products to Physical Experiences
00:20:23 Communication Consistency and Branding
00:22:42 Vipp & the US Market
00:39:09 Whats Next?
https://vipp.com/en/story/marie-moma-en
https://vipp.com/en/story/vipp-pencil-factory
https://vipp.com/en/story/vipp-studio-nyc
https://issuu.com/vippcph/docs/kitchen-book-e-pages-low?e=13565147/63938196